Busboard — Outdoor Advertising in Public Space
Large-format advertising design created for application on public transport in Bratislava.
The project focused on translating the campaign message into a format designed specifically for a moving vehicle and the conditions of urban public space.
The composition had to communicate quickly and remain visually recognisable at different distances, viewing angles and during movement. This required reducing the visual hierarchy to its essential elements while working within the technical constraints of the vehicle surface.
The final design was produced and implemented on public transport and remains in use, turning the original graphic concept into a long-term physical touchpoint within the city.
Role
Graphic Designer
Graphic Designer
Scope
Outdoor Advertising · Busboard Design · Large-format Design · Visual Communication · Production Design
Outdoor Advertising · Busboard Design · Large-format Design · Visual Communication · Production Design
Location
Bratislava, Slovakia
Bratislava, Slovakia