ULIČNÍCI — Street Food Brand & Launch
Visual identity and launch communication for a local street food concept in Bratislava.
The project went beyond the visual design of the physical food stand. I developed a consistent presence across both physical and digital touchpoints, connecting the street location with the way customers could discover and recognise the business online.
My work included the visual identity and large-format graphics for the stand, as well as the initial digital presence, including the website, Instagram account and Google business location.
The visual direction was intentionally bold and urban, using collage, typography and high-contrast imagery to create a distinctive presence in the public space and connect the brand with its street-food character.
The physical stand was produced and the business launched with the visual system in place. The original website and social media work are no longer maintained as part of my portfolio, but the physical implementation remains a useful example of a project developed across multiple customer touchpoints.
Role
Visual & Digital Designer
Visual & Digital Designer
Scope
Visual Identity · Environmental Graphics · Large-format Design · Website Design · Social Media Launch · Digital Presence
Visual Identity · Environmental Graphics · Large-format Design · Website Design · Social Media Launch · Digital Presence
Client
Uličníci
Uličníci
Location
Bratislava, Slovakia
Bratislava, Slovakia