QINTEC — B2B Technology Website & Digital Experience

Redesign and implementation of a bilingual corporate website for a B2B technology company operating across information systems, IT infrastructure, industrial software and applied technology.

QINTEC’s portfolio spans several technically distinct areas — from custom information systems and data-centre infrastructure to virtualisation, industrial systems, training and AI on private infrastructure. The main design challenge was therefore not simply to modernise the interface, but to create an information architecture capable of communicating this breadth without reducing the company to a generic IT-services catalogue.

I restructured the website around the problems and contexts in which customers typically look for solutions. The resulting architecture provides several routes through the content: by technology and service area, by business problem, and through concrete implementations and references. The homepage works as an orientation layer across the wider 41-page bilingual website rather than as an isolated marketing landing page.

The interface was designed around clear hierarchy, modular content structures and consistent patterns that can accommodate both concise commercial information and technically detailed content. The same information architecture and interaction principles are maintained across desktop and mobile.

Visibility as part of the architecture

Visibility was treated as part of the product structure rather than as a separate optimisation step after the website was designed.

My work includes SEO, AEO and GEO: structuring pages, entities, topics, relationships and content hierarchy so that QINTEC’s expertise can be understood not only by people, but also by traditional search engines, answer engines and AI-mediated discovery systems.

This includes technical and on-page SEO, semantic information architecture, explicit service and technology relationships, structured content, internal linking and content designed around identifiable questions and information needs. The objective is to build a digital presence in which QINTEC’s expertise is consistently represented across search and emerging AI discovery environments — rather than optimising individual pages for isolated keywords.

The website therefore functions simultaneously as a corporate presence, information system and visibility layer for a technically complex B2B company.

Role
UI/UX Design · Information Architecture · Web Design · Implementation · SEO · AEO · GEO

Scope
Responsive Design · Content Architecture · Technical & On-page SEO · AI Visibility

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